OK – No one likes either of my first two book name ideas: “Gorilla Warfare” (sounds like a story about combat if you don’t know how to spell, or an issue in the jungle with real gorillas if you do know how to spell) or “Practical Software” (sounds like a boring technical manual). People suggest that since it is such a fun read, it should have a title that draws people to read it other than just software geeks. Something catchy that would cause people to download it from Kindle.

The byline is “How a little company competed against the big software gorillas by building practical software” (that is working well), the book talks inside about competing with the big software gorillas, and so the cover has a gorilla on the front, little chimp (our company) on the back.

New suggestions currently are:

• “It Starts with an Idea” – that’s actually one of the early chapter titles.
• “Safari into the Software Jungle” – unless it’s too long.
• “Software Safari” – if the above is too long. But the one above sounds more fun to me.